Cruise Towards Balance is a skateboarding campaign that is #appreciatingsimplicity by focusing on the beauty of balance. Balance is something that we typically do not pay attention to, but is crucial for skateboarding in order to do tricks or enjoy a relaxing cruise down the street. Balance is needed in our lives!
THE FINEST is a high-end, top of the line car club based in San Diego. The design behind this was focused on maintaining a clean and modern look to represent the aesthetic this business is going for.
Tripper is a display typeface inspired by the Glam Rock music genre, which involves legends like David Bowie and T-Rex. The project started by designing tripper, but then expanded the typeface on a brand for a cafe and on other deliverables!
Bloo is an idea for a personal clothing brand that showcases wacky design systems that expand on full outfits. Meaning that you'll be tempted to match from your shirt, down to your socks. Bloo presents positivity and playfulness through the design of melancholy ideas.
Whatever Happens, Smile.
Madre Raíz is an heirloom seed company dedicated to connecting its customers to their ancestral roots. Heirloom seeds can date back as much as 300 years old. The design for Madre Raíz(Mother Root) was made for adults to not only enjoy growing the seeds, but to educate the younger crowds with fun characters and illustrations.
Till is a food service app dedicated to being sustainable by reducing food waste that so many restaurants dispose of when it is time to close. Not only does Till help reduce waste, they do so by providing their users with great food at a great discount. Every dish counts.
The Latinx Resource Center is a group dedicated to providing a space where all students of Latin American descent are welcomed. The purpose of this project is to create a logo and identity for the LRC at San Diego State University, along with a logo for its sub-brand, Comunidad. A program for scholars.